Marketing Aptitude/Computer
Knowledge
1. A keyboard is this kind of
device—
(A) black
(B) input
(C) output
(D) word Processing
(E) None of
these Ans : (B)
2. IT stands for—
(A) information Technology
(B)integrated Technology
(C)intelligent Technology
(D)interesting Technology
(E)None of these
Ans : (A)
3. Which of the following refers to the fastest,
biggest and most expensive computers ?
(A) Personal Computers
(B) Supercomputers
(C) Laptops
(D) Notebooks
(E) None of
these Ans : (B)
4. A collection of related information sorted and
dealt with as a unit is a—
(A) disk
(B)data
(C)file
(D)floppy
(E) None of these Ans : (C)
5. The process of a computer receiving
information from a server on the Internet is known as—
(A) pulling
(B)pushing
(C)downloading
(D)transferring
(E) None of these Ans : (C)
6. Which part of the computer helps to store
information ?
(A) Disk drive
(B)Keyboard
(C)Monitor
(D)Printer
(E) None of these Ans : (A)
7. ………………is the process of carrying out commands.
(A) Fetching
(B) Storing
(C) Executing
(D) Decoding
(E) None of
these Ans : (C)
8. The role of a………generally
is to determine a buyer’s needs and match it to the correct hardware and
software.
(A) computer Scientist
(B) computer sales representative
(C) computer consultant
(D) corporate trainer
(E) None of
these Ans : (B)
9. Which of the following groups consist of only
output devices ?
(A) Scanner, Printer, Monitor
(B)Keyboard, Printer, Monitor
(C)Mouse, Printer, Monitor
(D)Plotter, Printer, Monitor
(E) None of these Ans : (D)
10. The
rectangular area of the screen that displays a program, data, and/or
information is a—
(A) title bar
(B) button
(C) dialog box
(D) window
(E) None of
these Ans : (D)
11. A(n)………contains commands that can be selected.
(A) pointer
(B)menu
(C)icon
(D)button
(E) None of these Ans : (B)
12. An error is also known as—
(A) bug
(B) debug
(C) cursor
(D) icon
(E) None of
these Ans : (A)
13. Arithmetic Operations—
(A) involve matching one data
item to another to determine if the first item is greater than, equal to, or
less than the other item
(B)sort data items according
to standard, predefined criteria in ascending order or descending order
(C)use conditions with
operators such as AND, OR and NOT
(D)include addition, subtraction, multiplication
and division
(E)None of these
Ans : (D)
14. Sending an e-mail is
similar to—
(A) picturing an event
(B) narrating a story
(C) writing a letter
(D) creating a drawing
(E) None of
these Ans : (C)
15. Promotion in Marketing means—
(A) passing an examination
(B) elevation from one
grade to another
(C) selling the products through various means
(D) selling the product in specific areas
(E) None of
these Ans : (C)
16. Microsoft Word is an example of—
(A) an operating system
(B)a processing device
(C)application software
(D)an input device
(E)None of these
Ans : (B)
17. Sources of Sales Leads are—
(A) Data Mining
(B) Market Research
(C) Media Outlets
(D) Promotional Programs
(E) All of
these Ans : (E)
18. Any data or instruction entered into the memory
of a computer is considered as—
(A) storage
(B) output
(C) input
(D) information
(E) None of these Ans : (A)
19. Which part of the computer
displays the work done ?
(A) RAM
(B) printer
(C) monitor
(D) ROM
(E) None of
these Ans : (C)
20. One of the methods for Market Monitoring is—
(A) to watch TV serials
(B)to discuss with other sales persons
(C)to monitor media outlets
(D)All of these
(E)None of these
Ans : (C)
21. Market Expansion means—
(A) hiring more staff
(B) firing more staff
(C) buying more products
(D) buying more companies
(E) None of
these Ans : (E)
22. A series of instructions that tells a computer
what to do and how to do it is called a—
(A) program
(B) command
(C) user response
(D) processor
(E) None of
these Ans : (A)
23. Effective marketing helps in—
(A) developing new products
(B)creating a competitive
environment
(C)building demand for products
(D)All of these
(E)None of these
Ans : (D)
24. Which is the part of a
computer that one can touch and feel ?
(A) Hardware
(B) Software
(C) Programs
(D) Output
(E) None of
these Ans : (A)
25. A Call in Marketing means—
(A) to phone the customers
(B)to visit the customers
(C)to visit the marketing site
(D)to call on prospective customers
(E)None of these
Ans : (D)
26. Delivery Channel means—
(A) maternity wards
(B) handing over the products to the buyers
(C) places where products are made available to
the buyers
(D) All of these
(E) None of
these Ans : (C)
27. Processing involves—
(A) inputting data into a computer system
(B)transforming input into output
(C)displaying output in a useful manner
(D)providing relevant answers
(E)None of these
Ans : (B)
28. One of the following is a
target group for the marketing of Internet Banking.
(A) All the customers
(B) All the educated
customers
(C) All the computer
educated customers
(D) Only creditors
(E) All of
these Ans : (C)
29. Innovation mean—
(A) Product Designing
(B)New ideas
(C)Impulse
(D)Both (A) and (B)
(E) None of these Ans : (D)
30. One of the following is a target group for the
marketing of educational loan.
(A) All the customers
(B) Students
(C) Only poor students
(D) Students having promising educational track
record
(E) All of
these Ans : (B)
31. Service after sale is not the function of—
(A) Marketing staff
(B)Seller
(C)Director of the company
(D)Employees of the company
(E) All of the above are wrong
Ans : (A)
32. If done through………the rural marketing would be more effective.
(A) fairs
(B)village fairs
(C)door to door campaign
(D)All of these
(E) None of these Ans : (B)
33. Market Survey means—
(A) Market Research
(B) Market Planning
(C) Marketing Strategies
(D) Market Monitering
(E) All of
these Ans : (A)
34. ………can be done through digital Banking ?
(A) Mobile phone
(B) Internet
(C) Telephone
(D) All of these
(E) None of
these Ans : (A)
35. A good seller should have the following
quality/qualities ?
(A) Devotion to the work
(B) Submissive
(C) Sympathy
(D) All of these
(E) None of
these Ans : (D)
36. The rural marketing is not required because—
(A) rural people do not understand marketing
(B)its not practical from the cost point of view
(C)it is sheer wastage of time
(D)All are wrong
(E)All are correct
Ans : (D)
37. Planned-cost service means—
(A) Costly products
(B)Extra profit on the same
cost
(C)Extra work by seller
(D)All of these
(E)None of these
Ans : (B)
38. Internet marketing means—
(A) Self-marketing
(B) Core Groups monitering
(C) Employees marketing
(D) All of these
(E) None of
these Ans : (E)
39. The aim of successful marketing is—
(A) to increase the sale
(B) to increase the profit
(C) to increase the output of sellers
(D) All of these
(E) None of
these Ans : (D)
40. The networking becomes……through networking.
(A) very difficult
(B) dull
(C) easy
(D) has no role in marketing
(E) None of
these Ans : (C)
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